Y'know, I like Foster's and am upset that those hacks at Miller are going to be brewing one of my favorite beverages. At least I've got quite a few brews I can still rely on....Foster's goes all American on us
By Trevor Chappell
June 26, 2007 04:58pm
IT may be an Australian beer brand, but Foster's lager will be brewed in the US for the first time, after global beverages firm Foster's Group Ltd signed a 10-year licensing deal for Miller Brewing Company.
The deal, the value of which Foster's would not disclose, will see Miller start producing Foster's this coming November.
Miller will brew Foster's at Fort Worth, Texas, and at Albany, Georgia.
Previously, Foster's Lager was produced for the US market by Molson Coors of Canada. Molson will continue to produce Foster's Lager for the Canadian market.
"The decision to shift Foster's brewing to Miller builds a foundation for more robust growth in the United States," Foster's Americas managing director Scott Weiss said.
Foster's Lager will continue to be distributed and marketed in the US through Foster's USA llc, a joint venture between Miller and Foster's.
A Foster's spokesman said annual sales of Foster's Lager in the US was about six to seven milion cases.
He said Foster's Lager would be positioned as a "trade up" brand for mainstream beer drinkers - above US domestic beer brands but below premium imported European brands.
Miller president Tom Long said Foster's Lager had great growth potential in the US.
Moving the brand to the United State would cut freight costs, enabling more money to be put into marketing the beer.
Foster's shares fell 10 cents to $6.40 today.
By Trevor Chappell
June 26, 2007 04:58pm
IT may be an Australian beer brand, but Foster's lager will be brewed in the US for the first time, after global beverages firm Foster's Group Ltd signed a 10-year licensing deal for Miller Brewing Company.
The deal, the value of which Foster's would not disclose, will see Miller start producing Foster's this coming November.
Miller will brew Foster's at Fort Worth, Texas, and at Albany, Georgia.
Previously, Foster's Lager was produced for the US market by Molson Coors of Canada. Molson will continue to produce Foster's Lager for the Canadian market.
"The decision to shift Foster's brewing to Miller builds a foundation for more robust growth in the United States," Foster's Americas managing director Scott Weiss said.
Foster's Lager will continue to be distributed and marketed in the US through Foster's USA llc, a joint venture between Miller and Foster's.
A Foster's spokesman said annual sales of Foster's Lager in the US was about six to seven milion cases.
He said Foster's Lager would be positioned as a "trade up" brand for mainstream beer drinkers - above US domestic beer brands but below premium imported European brands.
Miller president Tom Long said Foster's Lager had great growth potential in the US.
Moving the brand to the United State would cut freight costs, enabling more money to be put into marketing the beer.
Foster's shares fell 10 cents to $6.40 today.
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